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Marketing Automation For Dummies Mathew Sweezey
Publisher: Wiley

Mar 21, 2014 - Marketing automation is the term for software platforms that simplify and automate repetitive tasks within marketing departments of businesses. May 17, 2014 - Atlanta's marketing automation industry is getting a new high-profile player, and possibly hundreds of jobs, as San Mateo, Calif.-based Marketo Inc. However, used improperly, these platforms can have the opposite of the effect and create a user experience that's 7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE] - May 9, 2014. 3 days ago - Paying a low monthly fee to automate your marketing and get customers for your business seems like the Holy Grail nowadays. Multiply the effectiveness of your campaigns with marketing automation. Your role as a marketer is transforming every minute. Once upon a time, marketers were pure brand-builders. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel. Apr 5, 2014 - Marketing automation is often thought of as just software to help nurture contacts more efficiently. May 14, 2014 - In this article we talk about how B2B marketing automation software can be used to model B2B marketing personas (we call them B2B buyer personas in Selasdia). Apr 23, 2014 - We should stop referring to the process of automating various marketing processes, tasks and activities as “marketing automation.” Yes, I realize I am fighting a battle that probably can't be won. Written by Neil Patel & Ritika Puri. May 28, 2014 - The Definitive Guide to Marketing Automation. Apr 16, 2014 - Marketing Automation For Dummies (For Dummies (Business & Personal Finance)). Apr 25, 2014 - Marketing automation tools can be extremely efective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. Content Marketing ROI for Dummies [INFOGRAPHIC] - May 5, 2014.